Once upon a time, in a far away land…wait, this isn’t some fairy tale about princes and princesses, but rather one where the hero (in this case me) gets to explain why great storytelling is the true art and future of all data analysis projects within businesses and organizations.
One of the key reasons I started Bigfoot Analytics came directly from my experiences that most businesses and organizations are missing out on the real power and creativity found within their own data. Industry and media buzz words like “Big Data” have taken control and helped to push executives into making ever increasing
purchases of technology solutions to try to harness data, without regard to who, what, why, when, or how. I contend that instead of thinking about all the expanding technology solutions, organizations should first be examining how they are telling the stories behind existing data, or what some call the art of data-telling.
As I have said before, it isn’t about the relative size of your data, but what you do with it that counts – small data can be just as powerful as big data.
1) Quest or Purpose
2) Compelling & Meaningful Characters
3) Resolution & Call to Action
I hope as you are building your data analysis projects you will begin to see the real value in making sure that the overall “story” behind it is sound, thoughtful, and reflects the true intent of your business or organization. Carefully using the three data-telling components I have outlined above will help make your organization more money and be better at judging its own performance, no matter what metric you use.
Feel free to contact us at Bigfoot Analytics if you want any help or guidance. I am happy to provide you examples of the data-telling I have had the great privilege of developing and using to push analytical quests to very happily ever after conclusions.
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